Studio pushes boundaries and explores new frontiers in the way people traditionally learn about and engage in the choices that shape their community's energy future.
If we’re not authentic, it’s over. Storylab Studio believes in the power of storytelling to be indisputable and uses transmedia techniques that create various access points into a world that’s communicative to its participants both present and future. There is an expectation in the rising generation where people are not just taking in pieces of the story, they are the story.
TAG360 is a serious game and experimental Utility App designed to be an AR (Augmented Reality) experience that finds the fun and helping people easily understand the benefits of capturing grid edge data to inform future energy models and how your choices ultimately offset CO2 intensity, stabilize the electricity grid and provide you with more energy control and resiliencies at the hyper-local level.